BELONG™ gaming arena opens in Broadmead


GAME has opened a BELONG™ arena in Bristol Shopping Quarter.


The new BELONG™ arena is the largest to-date. It brings local competitive video gaming to the heart of the city and provides a dedicated space for you to game with friends. You’ll also be able to compete in tournaments, enjoy gaming nights and celebrate new games.

The state-of-the-art facility is located in the new GAME store on Merchant Street. You can expect to find an array of the very latest tech; including consoles, VR headsets and cutting edge gaming PCs.

GAME launched BELONG™ in late 2016 with the aim of supporting competitive gaming at a grassroots level. You can now play at 15 arenas in locations around the country with Bristol joining cities such as London, Manchester, Glasgow and Cardiff.

The competitive gaming or ‘esports’ industry is growing quickly. 6.5 million people in the UK participate every year and many more are spectating. BELONG provides a dedicated space in town centres for fans to come together.

The team at the Bristol arena will be recruiting for the Bristol Smugglers esports tribe. They’ll be encouraging local players of all levels to get involved. And it’s a great way to help build the local gaming community.

Chris Taylor, BELONG Manager at GAME Bristol, said:

BELONG has proved an enormous success since opening last year, so it’s great to expand this cutting edge experience in Bristol. We cater for enthusiastic fans, casual gamers and families alike, with all of the latest tech and games available for them to play with.

“Along with our arena in Cribbs Causeway, we’re continuing to recruit local gaming talent for our esports team – the Bristol Smugglers – who represent this great city in the Arena Clash UK series.

What it costs

The arena will host a series of themed events each week. Prices start from £5 for an hours’ gaming with a full day costing £25.

You can also try out the latest VR headsets for £5 for 10 mins. The cost will be deducted from the price of the headset if you decide to buy.

BELONG Bristol is also available for event hire; it’s the perfect venue for anything from your birthday celebrations to work parties.

Autism friendly

BELONG Bristol is an autism friendly gaming arena – for further information click HERE

If you’d like more information, visit