Retailers in Bristol Shopping Quarter have been rewarded for delivering excellent customer service.
Mystery shopping campaign
Throughout September 2019 the Broadmead BID team conducted a mystery shopping exercise, designed to recognise excellent customer service. It was carried out by an independent company, Storecheckers, and 102 retailers took part.
On Monday 4 November we were joined at The New Room/John Wesley’s Chapel in Broadmead by the Lord Mayor of Bristol, Cllr Jos Clark to congratulate the highest performers and runners up in the following categories at the fourth annual Broadmead BID Customer Service Excellence Awards.
Six of the winners achieved perfect scores and a further 16 participating stores scored over 90%.
Finalists: Marks & Spencer, Primark, Tesco Metro
Winner: TESCO METRO
Finalists: Dulay, Joy, Slater Menswear
Winner: SLATER MENSWEAR
Finalists: Hotter, Pavers, Skechers
Winner: HOTTER (100%)
Health & Beauty Retailer
Finalists: Bodycare, Lush, Sally Beauty
Health & Beauty Services
Finalists: Cococheno, PureGym, South Central Barbers
Food & Beverage National Award
Finalists: Greggs (The Galleries), McDonald’s, Pret a Manger
Winner: GREGGS (THE GALLERIES)
Food & Beverage Independent Award
Finalists: Cafe Mocha, La Grotta, The Bristol Kitchen
Winner: CAFE MOCHA
Financial Services Award
Finalists: Barclays Bank, Metro Bank, Santander
Joint Winners: METRO BANK (100%) and SANTANDER (100%)
Specialist Retailer National Award
Finalists: Silentnight, Game, Virgin Media
Winner: SILENTNIGHT (100%)
Specialist Retailer Independent Award
Finalists: Mabz, The Bridal Boutique, Vapour Days
Joint Winners: MABZ (100%) and The BRIDAL BOUTIQUE (100%) (trophy collected on behalf of Charlotte Smith by her father)
Most Improved Food & Beverage Award
Winner: THE BRISTOL KITCHEN (trophy collected on their behalf by David Wait, Centre Manager, The Galleries)
Most Improved Overall Award
Winner: BARCLAYS BANK
Each participating retailer will receive a detailed report from Storecheckers in the next few days. It will highlight what they are doing well and offer some constructive criticism they can use to improve their customer service. They will also be offered a bespoke review of their results with Storecheckers.
As a result of last year’s mystery shopping exercise, we have seen increased scores this time for ‘venue appearance’ and ‘products & pricing’.