Broadmead BID rewards excellent customer service

Broadmead BID retailer awards

Retailers in Bristol Shopping Quarter have been rewarded for delivering excellent customer service.

Mystery shopping campaign

Throughout March 2018 the Broadmead BID team conducted a mystery shopping exercise, designed to recognise excellent customer service. It was carried out by an independent company, Storecheckers, and 100 retailers took part.

On Tuesday 24th April we were joined at The New Room/John Wesley’s Chapel in Broadmead by the Lord Mayor of Bristol, Cllr Lesley Alexander, to congratulate the highest performers and runners up in the following categories at the third annual Broadmead BID Retailer Awards.

Eight of the winners achieved perfect scores (in Lush’s case for the third year running) and we are particularly proud of our independent retailers who took home five of the 12 trophies.

The winners

Fashion Retailer

Winner – 5Pointz (100% scored)

Finalists – Select, Illustrate

Health & Beauty Retailer

Winner – Lush (100% scored)

Finalists – MET-Rx, Herbs & Acupuncture

Footwear Retailer

Winner – Dr. Martens

Finalists – Rieker, Skechers


Winner – Cococheno (100% scored)

Finalists – Mimmo, Barber Brown

Wedding Retailer

Winner – The Bridal Boutique

Finalists – WED2B, Berketex Bride

Jewellery Retailer

Winner – F.Hinds (100% scored)

Finalists – Kemps , 1710 Parsons

Financial Service Retailer

Winner – Santander

Finalists – No1 Currency, Change Group

Specialist Retailer

Winner – Snappy Snaps (100% scored)

Finalists – 50cycles, Vapour Days

Service/Leisure Provider

Winner – Bakers Dolphin (100% scored)

Finalists – ODEON Cinema, Sky

Food & Dining

Winner – The Café at The New Room (100% scored)

Finalists – Café Amoré, The Hippy Chippy

Large Retailer

Winner – Boots

Finalists – Tesco Metro, Wilko

Most Improved Score

Winner – Shaw Trust (100% scored)

Looking forward

Each participating retailer will receive a detailed report from Storecheckers in the next few days. It will highlight what they are doing well and offer some constructive criticism they can use to improve their customer service.

As a result of last year’s mystery shopping exercise, we have seen increased scores this time for ‘venue appearance’, ‘products & pricing’ and ‘staff image’.


See photos of all the winners at