Dr. Martens launch their Colour Pop collection on Friday 8 March 2019, available from their store in Broadmead.
This season, Dr. Martens have decided to brighten things up with some colourful Docs. Their primary Dr. Martens (the classic 1460 boot and 1461 shoe) have been given a primary colour update. These iconic silhouettes really make an impact in eye-poppingly bright shades of red, blue and yellow.
They’ve subverted the poster-paint shades to give them real edge. They may be bright, but they also bear all the Docs DNA of durability and toughness, making them far more than simply ‘cheery’. The styles come in smooth, hard-wearing leather, welted to their signature aircushioned sole with the instantly recognisable yellow welt-stitch. Their distinctive heel-loop completes the look.
The first pair of Dr. Martens boots rolled off the production line of 1 April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s.
The simple silhouette allows people to customise each pair; while on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment.
The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made in England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.