When Pete Townshend wore a pair of 1460 boots on stage in 1967, he catapulted Dr. Martens from a modest workwear brand to a world of guitars, stage dives and mosh pits. Music has been the heartbeat of DMs ever since.
Now, in a long overdue collaboration, the brand pay homage to The Who with an AW19 collection, available at their store in Broadmead from 6 June 2019.
DM’s X The Who
The Who’s iconic tri-colour target is featured prominently in the range, as well as on-stage band stills. Shoes to t-shirts, every piece is designed to capture the scooter-riding, bespoke-suit-wearing, seaside town-crawling Mod aesthetic, and underpin it with DMs famed durability.
The 1460 boot, 1461 shoe and Adrian tassel loafer get The Who treatment with target iconography on their classic Smooth leather, as well as a red Dr. Martens heel loop and welt stitching, and a dual-branded sock liner.
Also starring are the Pressler and the Toomey: each emblazoned with the legendary mod iconography. The motifs continue along the vulcanised sole and their signature AirWair™ heel loop is also scripted with The Who. Inside, a dual-branded logo is printed on an eye-catching red sock liner. All pairs of shoes are presented in bespoke packaging.
Their small backpack makes an appearance in black Smooth leather – also printed with The Who’s target symbol.
Lastly, the collection includes two cotton t-shirts, one printed with the target symbol and the other with The Who motifs, plus a pair of socks in a soft cotton blend.
The first pair of Dr. Martens boots rolled off the production line of 1 April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s.
The simple silhouette allows people to customise each pair; while on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment.
The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made in England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.