Make up not make waste

L’Oreal is introducing make-up recycling bins across 1,000 UK stores in a push to encourage consumers to make up not make waste. Its make-up brand Maybelline is partnering with recycling firm TerraCycle to allow customers to recycle all make-up not just theirs.

Make up not make waste in Bristol Shopping Quarter

The locations include Superdrug on Broadmead where you will find an in-store recycling station for your finished foundations, unloved liners and past-it palettes.

Compacts, eyeshadow palettes, foundation or concealer tubes, mascara, eyeliner and lip products will be accepted, although make-up brushes, nail polish and aerosols will not.

The used items will be collected from the shops, sorted, cleaned and recycled into plastic pellets, which can be used to make other products, such as outdoor furniture.

Why recycle your make-up?

Maybelline say:

“An estimated 8 million tonnes of plastic enters our oceans every year, and with 146 million make-up products being produced every year, the make-up is playing catch up.

“Like you, we’ve had our fill of landfill. But Maybelline’s ready to go greener, one old lipstick at a time!

“How? We’re getting our house – and your make-up bag – in order.

Maybelline’s role is to make the break with empty make-up easy, and looking after the planet even easier.”

Find out more

For further information, including a full list of recycling station locations, visit

For information about other recycling schemes in Bristol Shopping Quarter click read our blog.