On Friday 19 June, the Somerset-based firm Pure Electric opened a new store on Union Street in Bristol Shopping Quarter. This is part of an ambitious growth programme that sees 10 more stores opening across the UK in the next few days. European growth plans are also being developed.
Peter Kimberley, Chief Executive of Pure Electric, says:
“Our ambition is to be the largest e-bike and e-scooter retailer in Europe. We’ve got a fantastic team and demand is growing every day. Opening this store is an important milestone for us.”
The business is the brainchild of former Hargreaves Lansdown pensions director Adam Norris. He launched his e-scooter business in 2018, before diversifying the company into e-bikes as well this year. Norris recently handed over the role of CEO to Peter Kimberley but continues to work in the business full time, focusing on its growth strategy, its customer engagement and developing corporate partnerships, including Cycle to Work.
The store opening
The store was formerly a branch of Cycle Republic, a brand owned by Halfords, which has been closed down. Pure Electric is employing local colleagues who are all former Cycle Republic employees. When you visit the shop you’ll find a wide range of e-bikes, e-scooters and accessories from leading manufacturers. They will also offer a full range of retail, repair and servicing facilities
The store opening coincides with Department for Transport (DfT) consultations to fast-track trials of e-scooters in towns across the UK. In response to Covid-19 and the need to introduce transport alternatives to public transport and private cars, the DfT is now inviting applications from any town across Britain to operate e-scooter trials over the next 12 months.
The West of England Combined Authority had already been selected by the government for a Future Mobility Zone trial and is now developing plans to launch an e-scooter trial within the next three months.
According to the National Transport Survey, 57% of all car journeys are for distances of less than five miles and nearly a quarter are under two miles. With public transport compromised due to Covid-19 infection risk, e-bikes and e-scooters are the perfect alternative for many of these journeys.
Pure Electric is already the UK’s leading e-mobility retailer. The firm is developing a network of stores across the UK, with more to follow. It is also set to open retail outlets across Europe, with stores planned in France and Spain.