The Entertainer has held a permanent Quiet Hour at all of its stores for the first hour of trading each Saturday since March 2018 and from June 2021, the initiative has been extended to include a daily quiet hour during all school holidays.
The Entertainer’s Quiet Hour initiative began during the half term holiday in February 2018, when all its stores, including those in The Galleries and Cabot Circus, turned off their music and loud toy demos for the first hour of opening every day for a week. The aim is to make the shopping experience less daunting for customers, including those living with autism and other developmental conditions.
The store in The Galleries opens at 9:30am and the one in Cabot Circus at 10am.
Autism is a lifelong developmental disability that affects how people perceive the world and interact with others.
Autistic people may also experience over- or under-sensitivity to sounds, touch, tastes, smells, light, colours, temperatures or pain. For example, they may find certain background sounds, which other people ignore or block out, unbearably loud or distracting. This can cause anxiety or even physical pain. Conversely they may be fascinated by lights or spinning objects.
Shops, shopping centres, and other large public places can prove particularly intimidating for individuals on the Autistic spectrum.