The Entertainer has held a permanent Quiet Hour at all of its stores for the first hour of trading each Saturday since March 2018.
The announcement follows the success of the company’s Quiet Hour initiative during the half term holiday in February 2018, when all its stores, including those in The Galleries and Cabot Circus, turned off their music and loud toy demos for the first hour of opening every day for a week. The aim is to make the shopping experience less daunting for customers, including those living with autism and other developmental conditions.
Both stores open at 9am and the Quiet Hour finishes at 10am.
There is also a Quiet Hour in both stores for the first hour of trading every day during school holidays.
Autism is a lifelong developmental disability that affects how people perceive the world and interact with others.
Autistic people may also experience over- or under-sensitivity to sounds, touch, tastes, smells, light, colours, temperatures or pain. For example, they may find certain background sounds, which other people ignore or block out, unbearably loud or distracting. This can cause anxiety or even physical pain. Conversely they may be fascinated by lights or spinning objects.
Shops, shopping centres, and other large public places can prove particularly intimidating for individuals on the Autistic spectrum.