This is a guest post by Color Wow, whose range is available at Harvey Nichols in Cabot Circus.

Youth Juice is yet another breakthrough product from Color Wow’s renowned chemist, Dr. Joe Cincotta, whose formulas have garnered well-over 100 industry awards! From the first-ever frizz fighter to the first blonde range, the first beachy hair range, the most advanced temporary root cover up, the first-ever frizz fighter with actual humidity-resistant technology, Dr. Joe’s partnership with CEO/founder, Gail Federici has had a profound impact on the hair care industry for over three decades.

His latest innovation, Youth Juice, was developed to keep hair in its prime: youthfully thick, strong, supple. How? This power-packed “colla-genius” serum helps preserve, protect and promote collagen, which is critical to maintaining and improving your strands. Your scalp loses collagen at a much faster rate than the skin on your face. So, it is critical to start addressing this even earlier than you may adopt anti-aging face regimes.

According to Dr. Joe, “Our extensive research confirms the direct correlation between diminished scalp collagen and diminished quality of the hair strands being produced in the hair follicles. As scalp collagen degrades (from chronological aging or free radical damage) hair follicles shrink and become rigid, and the strands being produced become finer, brittle, less supple and resilient. Also, the follicles’ grasp on strands is weakened, leading to increased shedding and hair thinning.”

After years of research and laboratory analysis, Dr. Joe was able to develop a formula that would actually promote levels of collagen. 

YOUTH JUICE IS CLINICALLY PROVEN TO REDUCE SHEDDING BY UP TO 90% 

PARTICIPANTS IN A CLINICAL TRIAL* SAW SIGNIFICANT RESULTS IN 30 DAYS:

– 90% reported scalp feels healthier
– 90% said hair feels more resilient
– 93% said scalp is more hydrated
– 87% noted hair feels stronger
– 87% said scalp is less irritated
– 80% reported hair feels thicker 

Youth Juice keeps your scalp in optimal condition to promote hair growth, and to help ensure thick, glossy strands. Effortless, non-greasy, powerfully effective…there’s really no excuse not to JUICE!

– NO SILICONES – NO OILS – NO ALCOHOL
– NO FRAGRANCE – VEGAN

RECOMMENDED USAGE:
On clean damp or dry hair apply 1-3 droppers full directly to the scalp along the hairline and natural part. Gently massage to distribute. Do not rinse off. Do not apply if skin is broken. Use daily for a minimum of 30 days, cumulative improvements in 60 – 90 days.
In a 28-day trial* participants noted significant improvements: (*Recommended usage 90 days)

Youth Juice will be available from 20 September from Harvey Nichols.